THE MODERN MINT BLOG
Gilding the Lily: Inside the Cut Flower Industry
Her extensive research is a must-read – this is not a book designed solely for people interested in growing flowers, or people who love the beauty of flowers in the house – it is a book that has a wider focus and is able to join the dots between first world consumption, the quest for a luxury item and what happens to an industry when a product (and the people who create it) become a commodity measured only in price.
Here are some key quotes from the book…
On breeding a rose for the cut flower market…
“7 years to design a rose in a laboratory and bring it to market. 6000 miles from a geneticist in Amsterdam to a farmer in Ecuador. 3 months of careful watching and waiting while the Valentines Day crop grows. 5 days, 2 airplanes, and a couple of trucks to get them to my house… they’d last a week in the vase.”
On the ephemeral nature of cut flowers…
“What amazed me most about this extraordinarily complex worldwide industry is this: they do it all for something as perishable and ephemeral as a flower. Airplanes fly in from Kenya and trucks drive from Holland and acres of greenhouses get built and billions of dollars change hands. All that for the alstroemerias you pick up at the grocery store as an afterthought…”
On seasonal vs trade flowers…
“The cut flower trade is all about this struggle between what is natural and unspoiled and what is mass produced and commercial.”
On flowers as a symbol of love…
“If the mixed bouquet of red roses and pink chrysanthemums designed by a national wire service at Valentines Day is indistinguishable from 1000’s of others delivered that same day all across the country, does that make the message it carries any less significant?”
On Gilding the Lily…
“The more time I spent around the flower industry, the more I wondered if we were expecting too much from them (the flowers). Who are we to take a symbol of perfection, purity, and love and try to improve upon it… are we, in fact, gilding the lilly?”
On the florists impact…
“I realised that one reason why customers have so little idea where flowers come from is that their only point of contact in the industry – the florist – may have little idea either.”
On an opinion she heard about organic flowers…
“Why have organic flowers when you don’t eat them?”
(And to that last comment we reply – because it is a choice of how we treat the landscape…)
So that is Gilding the Lily by Amy Stewart, which you can buy at a lovely low price here at Amazon.
And here is is Part Two.
EBTS Boxwood Growers Forum
Through the European Boxwood and Topiary Society I worked with Chris Poole and Sue Mesher, members of the EBTS board, and we set up a Boxwood Growers Forum. This was to discuss how to make sure this wonderful topiary plant stays in the public conscioussness – we know many growers, suppliers and distributors have stopped selling it as the cost of replacing boxwood that has blight, or is nibbled by the boxwood caterpillar, makes it unviable to offer to clients and gardeners. But Boxwood is a phoenix plant, and there are ways to deal with the problems associated with Buxus. …
Modern Topiarist @ Garden Masterclass Poland
My video on Modern Topiary for Garden Masterclass has been translated into Polish, for the keen gardeners (and happy pruners!) of Garedn Masterclass in Poland. Tickets for the first showing and q and a were available here. But it will become available on the Garden Masterclass Poland website at some point in the near future – so if you are a keen clipper and want to know more, but speak Polish and not English, then I suggest you visit the website and get watching. (Of course, if you don’t speak English, you may not be able to read this…. hmmm… …
Topiary Hotline
The European Boxwood & Topiary Society are to run a Topiary Hotline for keen gardeners and people who love to clip. Date is tomorrow, April 16th 2024, and you can get a ticket for the Zoom meeting here – Topiary Hotline. Run by Chris Poole and myself, we set this up as an antidote to the huge amount of questions we have to answer about topiary throughout the summer. The plus is that their is an excitement around topiary and pruning. The problem is we need to help people in a better way… … so we will be giving people …