THE MODERN MINT BLOG

Sep15

Gilding the Lily – Amy Stewart (Part One)

Gilding the Lily: Inside the Cut Flower Industry by Amy Stewart is about the life of a cut flower before it arrives in the shop.

Her extensive research is a must-read – this is not a book designed solely for people interested in growing flowers, or people who love the beauty of flowers in the house – it is a book that has a wider focus and is able to join the dots between first world consumption, the quest for a luxury item and what happens to an industry when a product (and the people who create it) become a commodity measured only in price.

Here are some key quotes from the book…

On breeding a rose for the cut flower market…

“7 years to design a rose in a laboratory and bring it to market. 6000 miles from a geneticist in Amsterdam to a farmer in Ecuador. 3 months of careful watching and waiting while the Valentines Day crop grows. 5 days, 2 airplanes, and a couple of trucks to get them to my house… they’d last a week in the vase.”

On the ephemeral nature of cut flowers…

“What amazed me most about this extraordinarily complex worldwide industry is this: they do it all for something as perishable and ephemeral as a flower. Airplanes fly in from Kenya and trucks drive from Holland and acres of greenhouses get built and billions of dollars change hands. All that for the alstroemerias you pick up at the grocery store as an afterthought…”

On seasonal vs trade flowers…

“The cut flower trade is all about this struggle between what is natural and unspoiled and what is mass produced and commercial.”

On flowers as a symbol of love…

“If the mixed bouquet of red roses and pink chrysanthemums designed by a national wire service at Valentines Day is indistinguishable from 1000’s of others delivered that same day all across the country, does that make the message it carries any less significant?”

On Gilding the Lily…

“The more time I spent around the flower industry, the more I wondered if we were expecting too much from them (the flowers). Who are we to take a symbol of perfection, purity, and love and try to improve upon it… are we, in fact, gilding the lilly?”

On the florists impact…

“I realised that one reason why customers have so little idea where flowers come from is that their only point of contact in the industry – the florist – may have little idea either.”

On an opinion she heard about organic flowers…

“Why have organic flowers when you don’t eat them?”

(And to that last comment we reply – because it is a choice of how we treat the landscape…)

So that is Gilding the Lily by Amy Stewart, which you can buy at a lovely low price here at Amazon.

And here is is Part Two.

Jan26

Debunking Myths Of Tree Planting

I love working with Trees For Life , a charity in Scotland who plants trees. So far Modern Mint has planted 195 trees – including pines, rowans and oaks – to do as much as we can to make the business as green as possible. You can help too – just visit the Modern Mint Grove at Trees For Life and for £6 per tree you can get some planted. I’m writing this today because of a report I saw on the BBC this morning about Tottenham being top of the sustainability table. Spurs top of the table huh? Something …

READ MORE

Jan19

Books For Keen Gardeners

Here is an updated list of books for keen gardeners. I have enjoyed these books immensely, they range from designers and how they work to helping wildlife to thrive. And by buying from here you are helping local or independent bookshops to survive too. Here is the list – go take a look and nab something to read now!

Jan12

Books – Gardening & Others I Recommend

I compiled a list of books using Bookshop, a new online shop to rival Amazon. I like it because it is supporting independent bookshops, helping them out by giving them an audience whilst their own physical premises are closed. The books I’ve listed are not all about gardening, but worth a look through and an order anyway as they are wonderful and have seen me through lockdown – and I hope they bring you some joy too!  Check out the books I recommend here.