Gilding the Lily – Amy Stewart (Part One)

Gilding the Lily: Inside the Cut Flower Industry by Amy Stewart is about the life of a cut flower before it arrives in the shop.

Her extensive research is a must-read – this is not a book designed solely for people interested in growing flowers, or people who love the beauty of flowers in the house – it is a book that has a wider focus and is able to join the dots between first world consumption, the quest for a luxury item and what happens to an industry when a product (and the people who create it) become a commodity measured only in price.

Here are some key quotes from the book…

On breeding a rose for the cut flower market…

“7 years to design a rose in a laboratory and bring it to market. 6000 miles from a geneticist in Amsterdam to a farmer in Ecuador. 3 months of careful watching and waiting while the Valentines Day crop grows. 5 days, 2 airplanes, and a couple of trucks to get them to my house… they’d last a week in the vase.”

On the ephemeral nature of cut flowers…

“What amazed me most about this extraordinarily complex worldwide industry is this: they do it all for something as perishable and ephemeral as a flower. Airplanes fly in from Kenya and trucks drive from Holland and acres of greenhouses get built and billions of dollars change hands. All that for the alstroemerias you pick up at the grocery store as an afterthought…”

On seasonal vs trade flowers…

“The cut flower trade is all about this struggle between what is natural and unspoiled and what is mass produced and commercial.”

On flowers as a symbol of love…

“If the mixed bouquet of red roses and pink chrysanthemums designed by a national wire service at Valentines Day is indistinguishable from 1000’s of others delivered that same day all across the country, does that make the message it carries any less significant?”

On Gilding the Lily…

“The more time I spent around the flower industry, the more I wondered if we were expecting too much from them (the flowers). Who are we to take a symbol of perfection, purity, and love and try to improve upon it… are we, in fact, gilding the lilly?”

On the florists impact…

“I realised that one reason why customers have so little idea where flowers come from is that their only point of contact in the industry – the florist – may have little idea either.”

On an opinion she heard about organic flowers…

“Why have organic flowers when you don’t eat them?”

(And to that last comment we reply – because it is a choice of how we treat the landscape…)

So that is Gilding the Lily by Amy Stewart, which you can buy at a lovely low price here at Amazon.

And here is is Part Two.


Save Ryton Organic Gardens!

There seems to be some underhand shenanigans going on here. Bob Flowerdew is threatening to resign. We face losing the UK’s cornerstone organic garden. So please take a look at what is going on via the Facebook group…. go on! Go Now! Save Ryton Organic Gardens!


Garden Design Trends 2018

shed garden trend

Today we will be looking at Garden Design Trends in 2018. Just so you are in the know about what is cool and what is not cool in the 12 months ahead…. For the past like, million years I have shared my thoughts on what the gardening industry tell us the latest trends are going to be. If you are interested, you can see here the garden design trends for 2017. Or take a peek at my favourite of all the posts I have written – Alternative Garden Design Trends. This is my individual take on what the latest garden design …



Northern Forest – UK Plans For 50 Million New Trees

Well now, this is interesting…. UK Plans 50 Million New Trees in Northern Forest Likely? See the pitfalls? We love the idea and wholeheartedly support as much tree planting as possible. But are seriously doubtful that this is more than a sticking plaster solution to England being so vastly ‘under-treed’…. or should that be ‘overfelled?’ Yet whether this idea happens or not, all we ask is that you please make sure you plant as many trees as you can in your garden!