THE MODERN MINT BLOG
Advertising Opportunities with Modern Mint at the Chelsea Fringe
We are curating a free to download, free to share, free to print e-book of 100 word manifestos co-authored by garden writers and enthusiasts, answering the question – how do we cultivate our garden?
The e-book will be available to download from the first day of the Chelsea Fringe 2015. It will remain on the Modern Mint website following the end of the Festival.
See us on the Chelsea Fringe website.
We are offering you the chance to get involved with this project by advertising your product and company in the book. There will be 20 spaces available, meaning one advert per each page of the document, in the footer area. The size of each advert is as follows:
Aspct ratio 360 X 75h @ 300dpi.
Cost to you:
£120 per advert.
We can also design the advert for you in-house. Cost for this service is £250 plus VAT.
(We do reserve the right to refuse you if we think what you advertise doesn’t fit within the book. Speak to us first if you’re unsure, but this would be a fantastic opportunity for companies with garden or home related products, anything handmade or artisanal, or items with a focus on sustainability…)
What charities does your money support?
- 50% of the money raised through advertising will go to other organisations, split as below:
- 10% will go to the Chelsea Fringe Festival organisers.
- 40% will go to The Rare Breeds Survival Trust as a donation.
- The remaining 50% goes towards costs for putting the book together, photos and web hosting. Any money left over after costs of producing the book will also go to the Rare Breeds Survival Trust.
Who will see your advert?
Our e-book has already gained media coverage in the Daily Express, and will also be seen in Gardens Illustrated and the Garden Design Journal soon. We are receiving more requests for information from other media outlets and are of course backed by the Chelsea Fringe, which has many links with national newpapers and printed media.
IMPORTANTLY – The book itself is designed to spread – people are encouraged to share it, talk about it, like it, tweet it and argue over it – all helping your idea to funnel out into the world.
Modern Mint started in 2014 and took part in the second Chelsea Fringe – “You Should Have Seen It Last Week”
We are designing a number of gardens around Essex and London, have an online shop featuring artisan products and an active blog and twitter following. The website traffic is growing month on month and reports show over 360 users to the site just last week. We advertise locally in print as well as contributing articles to the Chelmsford City Times, have an advert on ‘Thinking Gardens’ and will be seen talking and selling our products at a number of markets and garden shows this spring and summer, including the National Garden Show in Essex.
Rest assured we will do all we can to support your business if you can help us to raise money for a great cause – the Rare Breeds Survival Trust!
How To Contact Us About Advertising:
Simply email email@example.com and let us know of your interest by midnight on Friday May 1st, and we will get back to you. Concessional rates are available for registered charities and CIC’s.
Thank you, hope to hear from you soon,
Darren Lerigo Director, Modern Mint Ltd
Brought By Bike is an excellent website I found last month, where businesses offer their services by (of course) bicycle. Modern Mint and my topiary work is now live on the site offering my topiary services, via bike, to the following two postcodes – CM1 CM2 Now I can imagine I will need to borrow a ladder should anyone have a larger shrub, but most town gardens in the Chelmsford area have a need not just for privacy but to let light into the house… so a balance must be struck when shaping hedges and shrubs to cover both needs. …
Transforming Topiary – a video made for the European Boxwood And Topiary Society by Charlotte Molesworth and I, in her garden. We take a dog topiary and work out how to update it, turning it into a bird. Worth a watch I think, and hopefully useful to you! You can see more of my clipping on the topiary page. Or read my Spring 2021 Topiary Provocation here.
Phillyrea is one of my favourite plants for topiary. I have been using it for quite a few years as a specimen shrub, mostly due to the fact it clips well and has a tough habit – all good characteristics for a topiary plant. It also has a reputation for being an excellent nectar source for bees… Read more about Phillyrea here. Mentioning this to Malcolm Thicke, a market garden historian and writer, he sent me a some photos of topiary and phillyrea mentioned by John Worlidge in Systema Horticulturae from 1682…. incredible! He also mentioned to me that in …