THE MODERN MINT BLOG

Apr08

Advertising Opportunity at the Chelsea Fringe 2015

Advertising Opportunities with Modern Mint at the Chelsea Fringe

‘Contemporary Green: How Do We Cultivate Our Garden?’

We are curating a free to download, free to share, free to print e-book of 100 word manifestos co-authored by garden writers and enthusiasts, answering the question – how do we cultivate our garden?

The e-book will be available to download from the first day of the Chelsea Fringe 2015. It will remain on the Modern Mint website following the end of the Festival.

See us on the Chelsea Fringe website.

Advertising Opportunities

We are offering you the chance to get involved with this project by advertising your product and company in the book. There will be 20 spaces available, meaning one advert per each page of the document, in the footer area. The size of each advert is as follows:

Aspct ratio 360 X 75h @ 300dpi.

Cost to you:

£120 per advert.

We can also design the advert for you in-house. Cost for this service is £250 plus VAT.

(We do reserve the right to refuse you if we think what you advertise doesn’t fit within the book. Speak to us first if you’re unsure, but this would be a fantastic opportunity for companies with garden or home related products, anything handmade or artisanal, or items with a focus on sustainability…)

What charities does your money support?

  • 50% of the money raised through advertising will go to other organisations, split as below:
  • 10% will go to the Chelsea Fringe Festival organisers.
  • 40% will go to The Rare Breeds Survival Trust as a donation.
  • The remaining 50% goes towards costs for putting the book together, photos and web hosting. Any money left over after costs of producing the book will also go to the Rare Breeds Survival Trust.

Who will see your advert?

Our e-book has already gained media coverage in the Daily Express, and will also be seen in Gardens Illustrated and the Garden Design Journal soon. We are receiving more requests for information from other media outlets and are of course backed by the Chelsea Fringe, which has many links with national newpapers and printed media.

IMPORTANTLY – The book itself is designed to spread – people are encouraged to share it, talk about it, like it, tweet it and argue over it – all helping your idea to funnel out into the world.

About Us

Modern Mint –an online shop, blog and garden design firm based in Essex.

Modern Mint started in 2014 and took part in the second Chelsea Fringe – “You Should Have Seen It Last Week”

We are designing a number of gardens around Essex and London, have an online shop featuring artisan products and an active blog and twitter following. The website traffic is growing month on month and reports show over 360 users to the site just last week. We advertise locally in print as well as contributing articles to the Chelmsford City Times, have an advert on ‘Thinking Gardens’ and will be seen talking and selling our products at a number of markets and garden shows this spring and summer, including the National Garden Show in Essex.

Rest assured we will do all we can to support your business if you can help us to raise money for a great cause – the Rare Breeds Survival Trust!

How To Contact Us About Advertising:

Simply email info@modernmint.co.uk and let us know of your interest by midnight on Friday May 1st, and we will get back to you. Concessional rates are available for registered charities and CIC’s.

Thank you, hope to hear from you soon,

Darren Lerigo Director, Modern Mint Ltd

 

Apr28

Phillyrea From 1682

Worlidge Phillyrea

Phillyrea is one of my favourite plants for topiary. I have been using it for quite a few years as a specimen shrub, mostly due to the fact it clips well and has a tough habit – all good characteristics for a topiary plant. It also has a  reputation for being an excellent nectar source for bees… Read more about Phillyrea here. Mentioning this to Malcolm Thicke, a market garden historian and writer, he sent me a some photos of topiary and phillyrea mentioned by John Worlidge in Systema Horticulturae from 1682…. incredible! He also mentioned to me that in …

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Apr27

Kites And Strings Podcast – Topiary In The Garden

kites and strings podcast

Kites and Strings is a podcast about creativity, hosted by US-based Stephen Ploum and Catherine Chinnock. Back in March they asked me to come onto their podcast and talk about topiary, my past writing plays, the stand-up I did and how creativity can fit into your life. The Kites and Strings podcast was great fun and Stephen and Catherine are fantastic hosts. Listening back today I am surprised by some of the ideas I talked about (somehow I even started to describe a future where I run a ‘School of Creativity’ by the sea…. where did that come from?!) but it …

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Apr27

Robinia – Pruning A Beautiful Tree For Small Gardens

topiary Robinia

Robinia is often forgotten – by me, actually! – when thinking of plants for topiary. But when I work on it I do love it, brittle and soft as the wood is if you climb into it. But that danger of snapping a branch with a heavy step and falling out of the tree aside, I love it for the dappled light it allows into the garden space. Robinia Near The Sea Below is a Robinia I have gently clipped over the last few years, down near Leigh-on-Sea in Essex. The tree was large when I arrived, although it is …

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