THE MODERN MINT BLOG

Apr08

Advertising Opportunity at the Chelsea Fringe 2015

Advertising Opportunities with Modern Mint at the Chelsea Fringe

‘Contemporary Green: How Do We Cultivate Our Garden?’

We are curating a free to download, free to share, free to print e-book of 100 word manifestos co-authored by garden writers and enthusiasts, answering the question – how do we cultivate our garden?

The e-book will be available to download from the first day of the Chelsea Fringe 2015. It will remain on the Modern Mint website following the end of the Festival.

See us on the Chelsea Fringe website.

Advertising Opportunities

We are offering you the chance to get involved with this project by advertising your product and company in the book. There will be 20 spaces available, meaning one advert per each page of the document, in the footer area. The size of each advert is as follows:

Aspct ratio 360 X 75h @ 300dpi.

Cost to you:

£120 per advert.

We can also design the advert for you in-house. Cost for this service is £250 plus VAT.

(We do reserve the right to refuse you if we think what you advertise doesn’t fit within the book. Speak to us first if you’re unsure, but this would be a fantastic opportunity for companies with garden or home related products, anything handmade or artisanal, or items with a focus on sustainability…)

What charities does your money support?

  • 50% of the money raised through advertising will go to other organisations, split as below:
  • 10% will go to the Chelsea Fringe Festival organisers.
  • 40% will go to The Rare Breeds Survival Trust as a donation.
  • The remaining 50% goes towards costs for putting the book together, photos and web hosting. Any money left over after costs of producing the book will also go to the Rare Breeds Survival Trust.

Who will see your advert?

Our e-book has already gained media coverage in the Daily Express, and will also be seen in Gardens Illustrated and the Garden Design Journal soon. We are receiving more requests for information from other media outlets and are of course backed by the Chelsea Fringe, which has many links with national newpapers and printed media.

IMPORTANTLY – The book itself is designed to spread – people are encouraged to share it, talk about it, like it, tweet it and argue over it – all helping your idea to funnel out into the world.

About Us

Modern Mint –an online shop, blog and garden design firm based in Essex.

Modern Mint started in 2014 and took part in the second Chelsea Fringe – “You Should Have Seen It Last Week”

We are designing a number of gardens around Essex and London, have an online shop featuring artisan products and an active blog and twitter following. The website traffic is growing month on month and reports show over 360 users to the site just last week. We advertise locally in print as well as contributing articles to the Chelmsford City Times, have an advert on ‘Thinking Gardens’ and will be seen talking and selling our products at a number of markets and garden shows this spring and summer, including the National Garden Show in Essex.

Rest assured we will do all we can to support your business if you can help us to raise money for a great cause – the Rare Breeds Survival Trust!

How To Contact Us About Advertising:

Simply email info@modernmint.co.uk and let us know of your interest by midnight on Friday May 1st, and we will get back to you. Concessional rates are available for registered charities and CIC’s.

Thank you, hope to hear from you soon,

Darren Lerigo Director, Modern Mint Ltd

 

Nov18

Michael Gibson, New York Topiary Art!

In the New York Times earlier this year was a lovely interview with Michael Gibson, who makes topiary and gardens in New York. The article is here but you may not have access… however, search the internet, find it and have a read. It is great! His philosophy of pruning is especially worth it… Sacred geometry in topiary? Yes please! What a phrase! I think (and speak) of balance, of major and minor, of leaf volume… but sacred geometry might well make it into my topiary teaching lexicon! And the idea of directional trimming? I realise I do this, but …

READ MORE

Nov18

Topiary Library

I do a lot of teaching topiary. I had the opportunity from my mentor, Charlotte Molesworth, to work on her garden and experiment and test techniques and generally try making shapes without the worry of failure, or being fired, or being sued and run out of business for getting it wrong. This opportunity was essential (along with Charlotte’s insistance that pruning standards had to be high!) in becoming better at topiary. When I look around the world at our cultural vitamins, what we see in the media day in and day out, I see the stupidest and grossest of people …

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Nov06

Clipsham Yew Tree Avenue

With Chris Poole of the European Boxwood and Topiary Society we visited Clipsham Yew Tree Avenue in Rutland. Do you know it? Amazing place! Chris and I were teaching a topiary workshop in order to give local people the skills and technique, and tenacity! to help with the pruning of the avenue and elevate it to something even more special than it already is. Read more about the workshops here. We hope to run a further workshop in September 2026, as well as teach an advanced course too. Check the teaching page through the year as it will be updated …

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