THE MODERN MINT BLOG
This Blog Is About Corporate Gifts
Corporate gifts – sounds boring, doesn’t it?
We searched the internet for examples of the kind of gift you can give. Twenty minutes later, we realised that outside of (incredibly lovely) bars of chocolate there is very little else on offer to send to a business or employee as a gift. Honestly, we saw some tragic ideas….
The Worst Corporate Gifts We Saw
Included those old-fashioned ‘balls on a string that knock together’ executive toys, clocks that told you the time in Paris, New York and Hong Kong (money never sleeps!), hip flask (for the executive who needs a mid-morning nip) and a category that kept popping up called ‘desk items’…
‘Desk items’ included being able to purchase a shiny, enamelled tape dispenser for ‘as low as £35.’ As low as £35! For a tape dispenser! You can get an heirloom, guaranteed for 25 years amazing copper trowel from us for less than that! Know where we would spend our money…
Rant over. Sorry about that.
What Is A Corporate Gift?
Being a total garden lover who has spent probably less than one year in an office environment, this concept is not one I had come across before. Googling the term here is what it said:
“Corporate gifts are an important tool in the marketing communication mix.”
Boom! So now we are all wiser. But what if we lose the word corporate and just ask – what is a gift?
“A thing given willingly to someone without payment; a present.”
Now that sounds much more fun to be involved with, doesn’t it?
To us, the word ‘gift’ says something thoughtful and generous is about to happen. Thoughtful and generous are always important in the ‘communication mix’ – whether that communication is inspired through business or not.
What do Modern Mint plan to do about corporate gifts then? Not bother? Oh no…
Modern Mint Corporate Gifts
We have decided our gifts must fit the following criteria:
Be unusual. This means it should be something you probably wouldn’t buy for yourself, but that you would certainly love to receive.
Be well-made and useful. This means it earns its place in the life of the receiver and doesn’t just get thrown away, or left to get dusty in a cupboard somewhere.
It is a simple list, isn’t it?
Why These Criteria for Corporate Gifts?
The main reason is this – if this gift, this proper gift, given willingly (and without payment) is enjoyed by the person receiving it, and is so different and beautiful to something they would normally buy for themselves, then they will remark about it.
If someone is making remarks about your business (is your business ‘Remark-Able?’) then you are receiving the best type of marketing – word of mouth. The most sought after part of the ‘marketing communication mix’ you could ever hope for.
So yes, by willingly giving a gift, you can grow your business.
If You Agree With Us About Corporate Gifts…
Email Modern Mint at firstname.lastname@example.org with your requirements – budget per person, occasion, when you need it, does it need to be branded etc etc…
And we will get back to you to discuss what we can do as a corporate gift package for you.
You can get a ticket for this new talk I’m giving at the European Boxwood And Topiary Society here – TALK TICKETS It is on the 25th August at 6pm. It should be great fun and I’m very excited to be sharing some recent thoughts about topiary with people – and how it might work in a modern garden.
If you have a subscription, you can check out an article about bespoke ideas for your garden in the Telegraph. There are some great crafts people there, so check it out. Click Here To See The Article About my Topiary Work In The Telegraph
Lockdown has given me a chance to look through old notebooks and begin, gently, to piece together some sort of narrative about Modern Mint and how it has grown over the last six years. And it has changed massively in that time! Modern Mint Now, June Lockdown 2020 I currently make and maintain topiary all over the UK for clients who love well-pruned hedges and sculptures. I love this job – it is a beautiful art. In the winter I prune wisteria, roses and fruit trees in orchards. Much colder, shorter work days… but equally satisfying work. I give talks …