THE MODERN MINT BLOG
This Blog Is About Corporate Gifts
Corporate gifts – sounds boring, doesn’t it?
We searched the internet for examples of the kind of gift you can give. Twenty minutes later, we realised that outside of (incredibly lovely) bars of chocolate there is very little else on offer to send to a business or employee as a gift. Honestly, we saw some tragic ideas….
The Worst Corporate Gifts We Saw
Included those old-fashioned ‘balls on a string that knock together’ executive toys, clocks that told you the time in Paris, New York and Hong Kong (money never sleeps!), hip flask (for the executive who needs a mid-morning nip) and a category that kept popping up called ‘desk items’…
‘Desk items’ included being able to purchase a shiny, enamelled tape dispenser for ‘as low as £35.’ As low as £35! For a tape dispenser! You can get an heirloom, guaranteed for 25 years amazing copper trowel from us for less than that! Know where we would spend our money…
Rant over. Sorry about that.
What Is A Corporate Gift?
Being a total garden lover who has spent probably less than one year in an office environment, this concept is not one I had come across before. Googling the term here is what it said:
“Corporate gifts are an important tool in the marketing communication mix.”
Boom! So now we are all wiser. But what if we lose the word corporate and just ask – what is a gift?
“A thing given willingly to someone without payment; a present.”
Now that sounds much more fun to be involved with, doesn’t it?
To us, the word ‘gift’ says something thoughtful and generous is about to happen. Thoughtful and generous are always important in the ‘communication mix’ – whether that communication is inspired through business or not.
What do Modern Mint plan to do about corporate gifts then? Not bother? Oh no…
Modern Mint Corporate Gifts
We have decided our gifts must fit the following criteria:
Be unusual. This means it should be something you probably wouldn’t buy for yourself, but that you would certainly love to receive.
Be well-made and useful. This means it earns its place in the life of the receiver and doesn’t just get thrown away, or left to get dusty in a cupboard somewhere.
It is a simple list, isn’t it?
Why These Criteria for Corporate Gifts?
The main reason is this – if this gift, this proper gift, given willingly (and without payment) is enjoyed by the person receiving it, and is so different and beautiful to something they would normally buy for themselves, then they will remark about it.
If someone is making remarks about your business (is your business ‘Remark-Able?’) then you are receiving the best type of marketing – word of mouth. The most sought after part of the ‘marketing communication mix’ you could ever hope for.
So yes, by willingly giving a gift, you can grow your business.
If You Agree With Us About Corporate Gifts…
Email Modern Mint at email@example.com with your requirements – budget per person, occasion, when you need it, does it need to be branded etc etc…
And we will get back to you to discuss what we can do as a corporate gift package for you.
In 2020 I will be offering 5 talks – so if you are a Garden Club, Horticultural Society, WI, Probus group or club of some kind who needs a speaker, click on the link below to learn more! Talks Information 2020 Darren Lerigo, Modern Mint There is an FAQ’s section included in the download, but if you have another question that needs answering then please do get in touch with me and ask it. I’m happy to help!
I am running a topiary workshop in 2020 with the wonderful topiary artist Charlotte Molesworth at her spectacular topiary garden in Kent. This is a topiary workshop where you will learn to clip, so be prepared to do some cutting. We start with a tour of the garden, which Charlotte and her husband Donald have been cultivating for 34 years. It is organic, full of wildlife and has the most extraordinary pruned shapes made from yew and boxwood. You can see more photos of the garden in an article in the Guardian here: Topiary Garden In Kent What Else Will …
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