THE MODERN MINT BLOG
This Blog Is About Corporate Gifts
Corporate gifts – sounds boring, doesn’t it?
We searched the internet for examples of the kind of gift you can give. Twenty minutes later, we realised that outside of (incredibly lovely) bars of chocolate there is very little else on offer to send to a business or employee as a gift. Honestly, we saw some tragic ideas….
The Worst Corporate Gifts We Saw
Included those old-fashioned ‘balls on a string that knock together’ executive toys, clocks that told you the time in Paris, New York and Hong Kong (money never sleeps!), hip flask (for the executive who needs a mid-morning nip) and a category that kept popping up called ‘desk items’…
‘Desk items’ included being able to purchase a shiny, enamelled tape dispenser for ‘as low as £35.’ As low as £35! For a tape dispenser! You can get an heirloom, guaranteed for 25 years amazing copper trowel from us for less than that! Know where we would spend our money…
Rant over. Sorry about that.
What Is A Corporate Gift?
Being a total garden lover who has spent probably less than one year in an office environment, this concept is not one I had come across before. Googling the term here is what it said:
“Corporate gifts are an important tool in the marketing communication mix.”
Boom! So now we are all wiser. But what if we lose the word corporate and just ask – what is a gift?
“A thing given willingly to someone without payment; a present.”
Now that sounds much more fun to be involved with, doesn’t it?
To us, the word ‘gift’ says something thoughtful and generous is about to happen. Thoughtful and generous are always important in the ‘communication mix’ – whether that communication is inspired through business or not.
What do Modern Mint plan to do about corporate gifts then? Not bother? Oh no…
Modern Mint Corporate Gifts
We have decided our gifts must fit the following criteria:
Be unusual. This means it should be something you probably wouldn’t buy for yourself, but that you would certainly love to receive.
Be well-made and useful. This means it earns its place in the life of the receiver and doesn’t just get thrown away, or left to get dusty in a cupboard somewhere.
It is a simple list, isn’t it?
Why These Criteria for Corporate Gifts?
The main reason is this – if this gift, this proper gift, given willingly (and without payment) is enjoyed by the person receiving it, and is so different and beautiful to something they would normally buy for themselves, then they will remark about it.
If someone is making remarks about your business (is your business ‘Remark-Able?’) then you are receiving the best type of marketing – word of mouth. The most sought after part of the ‘marketing communication mix’ you could ever hope for.
So yes, by willingly giving a gift, you can grow your business.
If You Agree With Us About Corporate Gifts…
Email Modern Mint at email@example.com with your requirements – budget per person, occasion, when you need it, does it need to be branded etc etc…
And we will get back to you to discuss what we can do as a corporate gift package for you.
Guanock House needs a trainee topiary artist! Some of you may know it as the first home and garden of designer Arne Maynard, but is now owned and maintained by Michael Coleman and his wife Michelle. They offer meditation workshops and retreats there and it is as beautiful a house and garden as you could wish to visit. They called me in last Autumn to help shape up some of the topiary as it was all getting out of hand, but what it really needs is someone with a steady hand and lots of patience to take over the clipping …
Here are some photos of work I have been doing at the garden of Charlotte Molesworth in Kent. Snow and ice brings out the depth of the different planes and angles carved into the boxwood. A garden has to look beautiful in winter – and topiary (green architecture) helps do that! For more topiary pictures, click here.
I am an experienced teacher of topiary and pruning, running workshops in the topiary garden of Charlotte Molesworth in Kent, as well as for The English Gardening School and The European Boxwood And Topiary Society. So if you are a keen gardener, a garden club, a group of friends who want to know more or even an absolute beginner who has been bitten by the gardening bug, then do contact me about what you might like to learn. What a laugh we are having in this workshop session I ran for a group of friends in Essex… Many people employ …