THE MODERN MINT BLOG

Aug31

Corporate Gifts

Yew pot tamper

This Blog Is About Corporate Gifts

Corporate gifts – sounds boring, doesn’t it?

We searched the internet for examples of the kind of gift you can give. Twenty minutes later, we realised that outside of (incredibly lovely) bars of chocolate there is very little else on offer to send to a business or employee as a gift. Honestly, we saw some tragic ideas….

The Worst Corporate Gifts We Saw

Included those old-fashioned ‘balls on a string that knock together’ executive toys, clocks that told you the time in Paris, New York and Hong Kong (money never sleeps!), hip flask (for the executive who needs a mid-morning nip) and a category that kept popping up called ‘desk items’…

‘Desk items’ included being able to purchase a shiny, enamelled tape dispenser for ‘as low as £35.’ As low as £35! For a tape dispenser! You can get an heirloom, guaranteed for 25 years amazing copper trowel from us for less than that! Know where we would spend our money…

Rant over. Sorry about that.

What Is A Corporate Gift?

Being a total garden lover who has spent probably less than one year in an office environment, this concept is not one I had come across before. Googling the term here is what it said:

“Corporate gifts are an important tool in the marketing communication mix.”

Boom! So now we are all wiser. But what if we lose the word corporate and just ask – what is a gift?

Google says:

“A thing given willingly to someone without payment; a present.”

Now that sounds much more fun to be involved with, doesn’t it?

To us, the word ‘gift’ says something thoughtful and generous is about to happen. Thoughtful and generous are always important in the ‘communication mix’ – whether that communication is inspired through business or not.

What do Modern Mint plan to do about corporate gifts then? Not bother? Oh no…

Modern Mint Corporate Gifts

We have decided our gifts must fit the following criteria:

Be unusual. This means it should be something you probably wouldn’t buy for yourself, but that you would certainly love to receive.

Be well-made and useful. This means it earns its place in the life of the receiver and doesn’t just get thrown away, or left to get dusty in a cupboard somewhere.

It is a simple list, isn’t it?

Why These Criteria for Corporate Gifts?

The main reason is this – if this gift, this proper gift, given willingly (and without payment) is enjoyed by the person receiving it, and is so different and beautiful to something they would normally buy for themselves, then they will remark about it.

If someone is making remarks about your business (is your business ‘Remark-Able?’) then you are receiving the best type of marketing – word of mouth. The most sought after part of the ‘marketing communication mix’ you could ever hope for.

So yes, by willingly giving a gift, you can grow your business.

If You Agree With Us About Corporate Gifts…

Email Modern Mint at shop@modernmint.co.uk with your requirements – budget per person, occasion, when you need it, does it need to be branded etc etc…

And we will get back to you to discuss what we can do as a corporate gift package for you.

Say hello to Modern Mint now. It’ll be great to hear from you!

Mar22

Dalefoot Composts on BBC2!

Our favourite, peat free compost can be seen on BBC 2 – just watch Back To The Land With Kate Humble. Dalefoot Composts are made with wool from Herdwick’s, a traditional Lake District sheep. They then mix it with bracken harvested as a crop on their land, as well as from other farmers in the Lakes. It makes a compost that holds water for longer, reducing the need for you to water, and slowly feeds your plants with nitrogen. We love it, and have spoken about it before at our garden club talks…. So do click the link and watch where …

READ MORE

Mar19

Estudio Caruncho – Worth A Look!

Estudio Caruncho is the garden design studio of one of our favourite garden designers, the Spaniard Fernando Caruncho. Minimalist rather than maximalist, he has made some of the most iconic gardens of the last 20 years. Recently his own garden has taken something of a transformation too, as a plague wiped out the vast plantings of evergreen boxwoods and escallonia. Reduced as the evergreen components were, it allowed him to replace it with masses of the annual white cosmos – you can read and see photos here of Caruncho’s Temporal Cosmic Garden. But it is his work space we concentrate …

READ MORE

Mar19

Fernando Caruncho – Temporal Cosmic Garden

A few years back now we wrote about Fernando Caruncho, the Madrid based garden designer known for his minimalist, evergreen planting designs and spaces shaped by geometry. His work has always fascinated us, the sense of calm and unity that pervades the gardens he creates. He speaks poetically about his work too, at times almost in riddles, philosophising about gardens as landscapes of paradise, that purvey atmospheres of stillness that seem at odds with our contemporary ‘constantly on’ lifestyle. Caruncho’s Contrast Between Words and Garden Style It is a strange contrast in his work – expressing himself through plants and …

READ MORE